Member Article

It's a kind of (business) magic

A unique workshop which combines business support and magic has been heralded as a success by businesses in the North East. Launched earlier this year by the North East Business and Innovation Centre (BIC) the ‘Marketing Magic’ workshop is designed to equip entrepreneurs and SMEs with innovative marketing skills and techniques. The workshop is the brainchild of BIC marketing services manager Paul Finch, a self-confessed magic fanatic, who presents the course using his marketing expertise and sleight of hand.

Mr Finch said: “The workshop has proved to be very popular and covers a range of areas including sales letters, press releases and direct mail. “Love it or hate it, magic has the power to change the way we think and learn. Likewise innovative marketing tools and techniques can alter the way a business operates and the rate at which it grows.”

The ongoing success of ‘Marketing Magic’ has led the BIC to launch a new training course, ‘Website Magic’, to help SMEs develop successful website strategies. The course covers a range of topics including building and updating a website, search engine optimisation and pay per click advertising.

Jason Houlston from 3K Design, co-presenter of ‘Website Magic’ said: “Investing in a new website is one of the best decisions that an SME can make. However, just having a website is not enough in today’s competitive business world. “An effective web presence is the key to success - it should be up to date, user friendly, contain a range of information relevant to customers and most importantly add value to the business. ‘Website Magic’ covers all of these disciplines and more.”

For more information about the ‘Marketing Magic’ workshop or the ‘Website Magic’ training course please contact Paul Finch on 0191 516 6016 or by e-mail paul.finch@ne-bic.co.uk.

This was posted in Bdaily's Members' News section by Ruth Mitchell .