Member Article

North East England serves up Boxing Day cracker

The 2007 version of the ‘Passionate people. Passionate places’ TV commercial promoting North East England is to be launched by Regional Development Agency One NorthEast on Boxing Day.

The advert features footage of the region with locations such as Alnwick Garden, Roseberry Topping, Barnard Castle Farmers Market, Seaham Hall and NewcastleGateshead Quayside as some of the highlights. The advert heralds the start of a comprehensive media campaign by One NorthEast to support the launch of the 2007 North East England Holiday and Short Breaks Guide.

The key themes in this year’s guide are coast and countryside, history and heritage and city culture. It will also highlight the wealth of attractions available in the region including museums and galleries, gardens and outdoor activities such as walking and cycling. Quality regional food will feature strongly in both the TV campaign and the Holiday guide raising the profile of the local produce being made in North East England.

Tania Robinson, head of marketing at One NorthEast, said: “The original TV campaign was a fantastic success and broke new ground for the region but we think the new advert will have an even bigger impact. “Over the last couple of years we have made significant investment in marketing North East England in order to support an industry that is worth £3.4 billion to the region. 2007 will see a concerted marketing effort targeting television, newspaper and magazines, internet and direct mail throughout the UK and internationally. “Importantly, businesses seem to like what we’re doing - there has been a 63% increase in the number of businesses advertising in this year’s guide.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .