Member Article

Web company gets its teeth into chocolate site

A leading Tyneside web design company has just got its teeth into a new project, having designed the new site for the official Comic Relief chocolate producer. Bishop Auckland company Chocpix has produced a series of white chocolate squares which, when held up to the light, reveal favourite characters ranging from Wallace and Gromit to Dr Who. The squares are being given away with red foam noses bought from Sainsbury’s for Comic Relief, with the hope that shoppers will buy enough noses to collect the whole set of six.

Newcastle’s SB Squared created the site for Chocpix, which now offers a comprehensive online shopping facility along with a microsite which highlights the promotional opportunities available with the product for companies and major organisations. SB Squared has also completed a kids’ zone for the site to coincide with a feature on Blue Peter demonstrating the mould for a 3D chocolate. The site, which can be viewed at www.chocpix.com, will also feature products for children.

Chocpix Marketing Director, Geoff Dixon, said: “We chose to work with SB Squared because of their reputation and because of their total understanding of what we needed. We are absolutely delighted with the result and how they have grasped the requirements of our business. “One of the main challenges was to get across how the chocolate works – that the images are designed as part of the chocolate – and have to be held up to the light to be revealed. “SB Squared have managed to convey this perfectly.

This was posted in Bdaily's Members' News section by Ruth Mitchell .