Member Article

No more McJobs?

McDonald’s has launched a petition to get the dictionary definition of a McJob changed. The Oxford English Dictionary describes a McJob as “an unstimulating low-paid job with few prospects”. But McDonald’s says this definition is now “out of date and insulting”, reports the BBC. The fast food behemoth claims a survey found that 69% of the UK population agree it needs updating.

McDonald’s senior vice president David Fairhurst said: “The current definition is extremely insulting to the 67,000 people who work for us within the UK. It is also insulting for everyone else who works in the wider restaurant and tourism sectors. It is time for us now to make a stand and get the Oxford English Dictionary to change the definition.”

McDonald’s is now inviting its customers to sign petition books in its stores, or alternatively via a new website, entitled Change The Definition. The company is also trying to promote the use of the word ‘McProspects’ – the potential career path for someone who starts out in a McJob.

This was posted in Bdaily's Members' News section by Ruth Mitchell .