Member Article

Britain can't live without email

Half of Britons feel that they could not exist without email, a new survey reveals. The poll also found that this attitude is more prevalent among 30- and 40-somethings than teenagers.

50% of the 25-34 year-olds in the Naastar survey said they could not carry on without email. Contrary to the company’s expectations, the latest technologies have not been monopolised by the younger generation. Only 41% of teenagers admitted to relying on their email, whereas the 35-44 year-olds are embracing new technologies for communication much quicker with 44% saying that their email is vital to them. There was very little variation between males and females – 41% of all females admitting they would find it hard without email contact, compared to 38% of males.

Charles Black, Chief Executive of Nasstar, said: “The first wave was the mobile phone, and many of us would admit we rely on our mobile and can’t remember how we ever survived without it. This poll shows that the next phase is the growth of mobile email. “While teenagers are passionate about their mobile phones and texting in particular, the older generations are relying more and more on email because of its use in a business capacity. Email really works for business people on the go.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .