Member Article

BIC provides comic relief for communicators

Local business now has its very own superhero in the form of Captain Communicator, who together with the North East Business and Innovation Centre is on a crusade to banish mixed messages and crossed wires for good. Inspired by the recent Hollywood resurgence of comic-book heroes who are hooking a new generation on masked crusaders, the BIC have created Captain Communicator in an effort to represent the solution to a range of business problems. And just as the Fantastic Four superheroes battle the Silver Surfer in the latest movie instalment, Captain Communicator has his very own arch-nemesis - in the form of the villainous Disruptor.

Paul McEldon, Chief Executive of the BIC, said: “Captain Communicator and Disruptor will allow us light-hearted methods of highlighting important problems and solutions, and to present new means of doing business in a more exciting and entertaining way than simply stating the facts.”

The first ‘issue’ of Captain Communicator, which has been designed in the style of DC Comics (the publishing house of Superman), can be viewed online via the BIC website. It features the dastardly Disruptor causing chaos by preventing business people from delivering an important presentation to contractors in the USA.

However, a swift interjection by Captain Communicator allows the presentation to go ahead using video conferencing facilities, which allow meetings to take place across thousands of miles.

Paul said: “As well as helping businesses communicate, video conferencing is also an environmentally friendly alternative to the amount of international travelling that business people often have to do to meet clients and colleagues overseas. This obviously ties in well with the aims and objectives of popular world-saving superheroes.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .