Member Article

Weekly internet update

with Search Engine Optimisation consultant Pascal Fintoni .

In the news: Click fraud is not a pleasant subject for anyone running pay-per-click campaigns and a report by eMarketer.com explores this issue and ways to deal with it.

A reminder of the importance of search engines comes from a new study from KnowledgeStorm and MarketingSherpa: more than eight out of 10 technology buyers begin their research for information on one of the major search engines.

eMarketer.com has released another fascinating article that clearly demonstrates how the behaviour of online shoppers is influenced by the fear of cybercrime. The job of online retailers is not only to sell, but also to reassure customers and build confidence.

Rave of the week: Google, who has been testing its Audio Ads platform for months, is now ready to offer Audio Ads to all AdWords account holders in the United States with an expected roll-out next month according to ClickZ. Watch this space for exciting development in the UK market.

Rant of the week: According to a report from NPD the average age at which children begin using consumer electronic devices has declined from 8.1 years in 2005 to 6.7 years in 2007. Children as young as four or five are now exposed to desktop computers. What do you think? A good or bad thing?

Try something different this week: If you are an active social networker you may find this solution developed by MyLifeBrand very useful indeed; it claims to be able to provide a one-stop-shop to all popular online networks. Let me know what you think.

This was posted in Bdaily's Members' News section by Ruth Mitchell .