Member Article

Campaign marks the start of a new Roman invasion

A new North East marketing campaign will be unveiled this week that will assume the form of the latest summertime epic. Hadrian’s Wall Heritage Ltd (HWHL) will launch a marketing campaign to inspire people to plan their invasion to the famous Roman frontier this summer.

The organisation responsible for the marketing, preservation and regeneration of the World Heritage Site, has unveiled a cinematic themed marketing campaign highlighting the iconic World Heritage Site and its dramatic landscapes, with the overall aim of increasing visits to the Wall by 10%.

Vineet Lal, Communications and Branding Director for HWHL said: “The Romans invaded the North of England and started to build Hadrian’s Wall almost 2,000 years ago, but in 2007 we want to make it far easier to plan an invasion.

“The new campaign will not only stimulate new interest in Hadrian’s Wall Country but also remind repeat visitors of the unbelievable scale and beauty of the attraction – 150 miles long and with at least 25 Roman forts and museums to visit. Combined with 89 historic houses and museums, 118 circular walks and over 2,000 places to eat, drink or stay, we’re not short of things for people to see and do on a short break.”

To encourage all members of the family to get involved in the invasion planning process, the site also includes an interactive quiz with questions about the Wall and the chance to win a family break in Hadrian’s Wall Country.

To find out more about planning a visit to Hadrian’s Wall Country this summer visit www.planyourinvasion.co.uk

This was posted in Bdaily's Members' News section by Ruth Mitchell .