Member Article

Benross gives Anika Homeware range a facelift

Benross – one of the UK’s largest suppliers of homeware and electrical products – has repositioned its popular homeware range, Anika, with the launch of 120 new lines.

The items, including everything from kitchen accessories to pans, have been created to meet the demands of the homeware retail market, while simultaneously appealing to the more trend-conscious consumer.

Three new colourways have been added to the 2014 range – duck egg blue, bold red and vintage cream, which all tap into current popular interior styles. Additional items from Benross’ newly developed Anika line will incorporate more contemporary kitchen products, including ceramic pans and cafetieres.

The latest developments within the range will boost Benross’ presence in the competitive homewares market and expand on the collection’s original ‘basics’ offerings. The new items have been designed to meet the desirability of current market leaders’ products, while being launched at more competitive price points.

Amit Juneja, sales director at Benross, said: “Anika is one of our best-performing lines and has become a highly recognised brand, both among homeware retail buyers and end users.

“The new additions in the range have been designed with our retail customers in mind. They create an affordable and aspirational collection that will appeal to the price-conscious and trend-focused consumer.”

The Anika homeware collection was first launched in 2006, containing more than 300 items for the kitchen. The new product additions extends the range to 420 and is expected to expand further throughout the next two to three years.

For more information on Benross or the Anika range, please call 0151 448 1200.

This was posted in Bdaily's Members' News section by Benross .