Member Article

Fox Communications appointed for branding and communications for National Obesity Awareness Week 2014

Integrated marketing agency Fox Communications has been appointed to create branding and marketing communications for the National Obesity Awareness Week 2014.

The week-long event begins on 13th January 2014 and incorporates a ‘National New Year’s resolution’ initiative calling on the public to make commitments of healthy changes to their lives in 2014.

The promotional campaign, which will use the strapline ‘Let’s turn obesity around’, will be delivered on behalf of the National Obesity Forum – and in partnership with London political communications and public relations agency the Whitehouse Consultancy - with the ultimate aim of raising awareness of the impact of obesity in UK and promoting manageable ways the public can improve its health.

Supporters and sponsors of the campaign include Disney, Cambridge Weight Plan, Heart Research UK, National Obesity Forum, Focus on Food, The Whitehouse Consultancy, HENRY (Health Exercise Nutrition for the Really Young), Fox Communications and parenting author Annabel Karmel.

As well as full branding, Fox will create campaign communications including website, sponsorship materials and social media management. The initial stage of the website is now live at www.noaw2014.org.uk Visitors will soon be able to search the site for events that will be happening in their area in National Obesity Awareness Week.

The campaign also includes a healthy living competition supported by Disney, for which children and young people will be encouraged to submit entries or either healthy recipes or pictures of what they think a healthy meal should look like. A winner in each age group will receive funding for the development of an outdoor area for their school or early years setting. Two runners up in each age group will receive funding for sports equipment for their school or early years setting.

Professor David Haslam, Chairman of the National Obesity Forum said,

“We have been delighted with the materials created by Fox for what is a very important campaign. Obesity is one of the great public health issues of our time. We believe that the initiatives we and our supporters will be taking forward will help in promoting the manageable ways individuals and families can prevent or address obesity.””

The exact date of National Obesity Awareness Week is 13th – 19th January 2014.

The website at www.noaw2014.org.uk is now live

Ends

High res images available upon request

Editors Notes

About Fox

Fox Communications was established in 2001. Since this time it has helped countless organisations to be seen and heard in a busy marketplace. It is a team of enthusiastic and client focused individuals with many years’ experience.

Fox Communications works with clients including Virgin Media, Consumers for Health Choice, Visit York, Eddisons, Parker Hannifin, B2B International, World Curry Festival, Mignon Potenza Real Estate, Biocare, Leeds City Council, Live Foresight and many more.

foxcommunications.co.uk

About National Obesity Forum

The National Obesity Forum is an independent professional organisation and registered charity that was founded in 2000 to raise awareness of obesity and promote training amongst professionals about how obesity can be diagnosed and addressed.

http://www.nationalobesityforum.org.uk/

For more press information contact:

Al Fox

Fox

Email: al@foxcommunications.co.uk Web: foxcommunications.co.uk

This was posted in Bdaily's Members' News section by al fox .