Member Article

Leeds Met experts to advise businesses

The latest business insights into international culture, social media, sustainability, leadership and team psychology from experts at Leeds Metropolitan University will be passed on to businesses this January.

The week-long ‘Fresh Start January’ programme, which is the first of its kind at the University, will run from 13-17 January at the Carnegie Pavilion in Headingley.

The workshops will all be delivered by specialists in events, tourism and hospitality.

Workshops will blend new insights with practical tips and ideas for businesses to implement, tackling subjects such as market research, sustainable tourism, building business internationally, future business trends, meetings management, teamwork, managing conflict and performance, presentation skills, and social media.

Attending the sessions will be a mix of students, graduates and practitioners, providing networking opportunities and a chance for companies in the region to meet potential new employees.

Jackie Mulligan, Principal Lecturer and leader of the workshop ‘Using future thinking to help you innovate’, explained: “Academics from Leeds Metropolitan University are in demand, teaching and presenting insights around the world to industry.

“This is our chance to present cutting edge insights to professionals on our doorstep.”

Dr Emma Wood, Reader in Festivals and Event Marketing who will lead a workshop on market research, added: “We have lots of exciting workshops available to really help businesses to think differently and make a fresh start.

“In my session attendees can expect to get the latest innovative (and not so innovative) techniques to evaluate what their customers think and feel about them.”

This was posted in Bdaily's Members' News section by Clare Burnett .