Member Article

Ebiquity make £6.7 million Chinese acquisition

Media monitoring agency Ebiquity, who operate a base on Tyneside’s Quorum Business Park, have acquired China Media Consulting Group (CMCG).

The deal is worth up to £6.7 million and will see Ebiquity take control of the media auditing and benchmarking firm which operates offices in Shanghai and Beijing.

As the first media auditing company to have launched in China, CMCG helps advertisers establish key media buying performance measures.

In the year to December 31 2012, CMCG is reported to have achieved operating profit of £0.4 million.

The firm’s founder Alex Abplanalp will remain as chief executive of the business and will act as chief executive of Ebiquity’s China business.

Michael Greenlees, CEO of Ebiquity: “I am delighted to welcome the CMCG team into the Ebiquity group. Alex Abplanalp and his team have worked with Ebiquity for a number of years and this acquisition underlines our commitment to further strengthen our capabilities in this important market and to grow our business across the Asia Pacific region.”

This was posted in Bdaily's Members' News section by Tom Keighley .