Member Article

Manchester City energise fans with new drinks partnership

Manchester City FC has secured a deal which sees Jaguar Energy Drink UK become the club’s first ‘Official UK and Ireland Energy Drink Partner’.

The partnership with the newly-launched energy brand is the only sponsorship of its kind in the Barclays Premier League and the brand’s first taste of football sponsorship in the UK.

The sponsorship will kick-off at the top of the table clash between Manchester City and Chelsea at the Etihad Stadium on Monday 3 February.

This includes all of the Etihad Stadium’s corporate suites, hospitality boxes, stadium concourse kiosks and in BT City Square - the Club’s pre-match fan entertainment zone.

Following the launch, Jaguar will collaborate on a series of activities both within the stadium and reaching out to engage via digital channels with the club’s supporters for the rest of the season.

Dr Amit Sra, C.E.O at 1SRA LTD, Jaguar Energy Drink U.K said: “As one of the biggest football clubs in the world and one famous for its loyal and passionate fan-base, Manchester City was the only choice for Jaguar Energy Drink.

“We pride ourselves on the knowledge that once you try Jaguar Energy Drink you will become a fan for life, so we are looking forward to giving supporters their first taste of the brand at home to Chelsea. This is the start of a great journey which will see us roll-out an exciting campaign to City fans.”

Tom Glick, Chief Commercial and Operating Officer for Manchester City Football Club, also commented: “We look forward to helping them grow their brand over the coming years and are sure that Jaguar will be a big hit with our fans.”

This was posted in Bdaily's Members' News section by Simon Malia .