Member Article

Bradford Barclays event encourages Yorkshire businesses to prepare for the Tour de France 2014

Bradford businesses congregated at the Alhambra at an event hosted by Barclays and the Yorkshire Asian Business Association to hear about how they can prepare for the Tour de France 2014.

Businesses were urged to start shaping their plans for growth this year, looking at the opportunities the anticipated influx of over 3million visitors to the region will bring.

Tourist agency Welcome to Yorkshire already has hints and tips together with resources available on their website for businesses to use and Peter Dodds, marketing director, Welcome to Yorkshire encouraged all businesses to think about not just the opportunities but the impact on the weekend of the race for deliveries, staffing and customers.

Amjad Pervez, President of the Yorkshire Asian Business Association said: “As someone that is passionate about Bradford we really need to encourage businesses to start thinking creatively and think about what opportunities the TDF will bring for their business.

“The interactive map on the official site for the Grand Depart is a fantastic tool for businesses to use to not only check the route but see what other activities are happening as the race passes through each location.”

Caroline Pullich, Barclays head of business banking Yorkshire and the North East said: “Planning ahead is the key to any successful business and all Yorkshire businesses should be reviewing their plans right now for the Tour de France 2014.

“We are working hard to make sure all our customers make the most of this fantastic opportunity which will showcase Yorkshire to 190 countries around the world – we’ll never get a better opportunity to show the world just how great Yorkshire is.”

This was posted in Bdaily's Members' News section by Clare Burnett .