Member Article

Social Media apprenticeship opportunities at Liverpool recruitment 'boot camp'

Firms across Merseyside have the opportunity to find the perfect solution to their social media marketing needs - and offer a young person a career kick-start.

Some of the North West’s leading companies have come together to launch the UK’s first industry-led social media apprenticeship. The programme is not only creating much-needed jobs for young people but is helping to fill an industry-wide skills gap by training young professionals in the practical application of social media.

The Juice Academy, run by Tangerine PR in Manchester, has already successfully recruited apprentices at its first ‘boot camp’ session in Manchester.

Now the Academy is hosting a similar recruitment day in Liverpool on Tuesday 25th February at Paver Smith PR, at their headquarters in The Plaza, 100 Old Hall St, Liverpool, Merseyside L3 9QJ.

Lucy Adams, Project Co-ordinator at the Juice Acacdemy, said: “This is the perfect chance to find out more about the apprenticeship and meet the person who could be the newest member of your team.

“If you have an office in the North West and you have a minimum of five full-time staff and a line manager with social media knowledge, we could have just the person for you. It’s a great opportunity to extend your social media offer, and to enhance a young person’s career prospects.”

The Apprenticeship is delivered through a mixture of theoretical and work-place learning, covering all elements of social media management.

Modules covered include Social Media Management, Developing Content for Social Sharing, Developing a Digital Strategy, Keyword Analysis and SEO, and Social Media for Mobile. The core programme is delivered by practising social media specialists at Tangerine PR, ‘gurus’ from the wider industry, as well as guest lecturers. Not content with ‘just ticking boxes’, the course covers a range of professional skills and techniques, delivered by a leading professional coach, ensuring The Juice Academy apprentices are not only equipped with essential social media expertise but also life and professional skills to make them well-rounded employees.

This was posted in Bdaily's Members' News section by Simon Malia .