Member Article

Sheffield Chambers aid businesses increase international SEO

Sheffield Chamber of Commerce is helping businesses reach out to new global markets and boost their income through higher rankings on overseas versions of Google.

The Chamber’s service is provided by SEO Works, which has more than 80 clients across Europe from a variety of sectors including IT, manufacturing, recruitment, drinks, retail and property.

Sheffield-based SEO Works is now supporting a number of Chamber members increase their visibility abroad.

Neil Palmer, managing director at SEO Works, said: “There are literally thousands of potential customers, most who will never have heard of your business simply because they are using a different language search engine or searching from a different country in English.

“Our service can help by putting your website in the right places in foreign language search engines to enable your business to expand into an international market of your choice, exposing your services to new potential clients.”

By researching the phrases that people are searching for in other countries such as Germany (Google.de), France (Google.fr), the US (Google.com) and Italy (Google.it), SEO Works optimizes websites accordingly to gain more traffic from that location.

Neil added: “We have clients that we have helped receive increased traffic from places such as Australia, the USA, South America and China.

“There is an ever increasing need for international SEO, and this is something that can really benefit local SMEs. Top international rankings will deliver a well-qualified stream of potential customers who are searching for what the client has to offer.”

Sheffield Chamber partnered with SEO Works last year to enhance its own website www.scci.org.uk on search engine rankings around training, events and key business support services.

Amanda Pilgrim, head of business development at Sheffield Chamber, said: “Since we started working with SEO Works we have seen an increase in traffic to our own Chamber website, helping to provide more information on events and business developments to our members.

“Meanwhile, many businesses have already benefitted from our partnership with SEO Works and improved their revenue streams through good rankings on Google UK.

“SEO Works’ expertise in international SEO will lead on to even more success stories for our members as they use this marketing tool to grow their businesses abroad, directly reaching a vast customer audience.”

This was posted in Bdaily's Members' News section by Clare Burnett .