Member Article

FSB joins forces with Sheffield marketing agency

The Federation of Small Businesses has joined forces with Sheffield marketing agency Shelton Associates to help members develop marketing strategy.

A facility has been agreed whereby FSB members in Yorkshire and the Humber can access 90% funding courtesy of the Skills Enhancement Fund to attend a ‘Develop a Marketing Plan in a Day’ seminar where delegates will learn marketing skills to drive the business forward.

They will also explore the 7 steps to developing a successful marketing plan and how to monitor and implement the plan. After completing the seminar, delegates will have 3 months open entry to the Marketing Advice and Support Centre free of charge.

The normal cost of the seminar is £250 plus VAT, but the 90% grant funding reduces this to only £25. Furthermore, the 3 months access to the Marketing Advice and Support Centre is worth an additional £750 plus VAT, so the programme is valued at £1,000 for just £25 plus VAT.

Businesses can discover more about the programme here.

The FSB’s South Yorkshire Branch Chairman, Andrew Flower, commented: “Small and micro businesses are notoriously poor at marketing their services.

“Most businesses are good at the technical aspects of what they do, but for many the task of raising their profile on the world stage remains a mysterious art.

“Local businesses need to compete in a global economy and developing marketing skills is fundamental to business success and economic regeneration.

“We are therefore pleased to be working with Shelton Associates on this exciting project.”

This was posted in Bdaily's Members' News section by Clare Burnett .