Member Article

Muse Developments appoints Active Profile to £100m Chester scheme

A Liverpool PR and marketing agency has been appointed by Muse Developments to develop and manage a communications strategy for its £100 million City Place scheme in Chester.

Active Profile began working on the project earlier this month.

City Place is a 3.5 acre development site and the city’s proposed new Central Business District due to its central location and close proximity to Chester Central station.

The scheme will create a sustainable commercial new quarter of Chester, driving economic growth and transforming the city’s commercial offering.

Anna Heyes, managing director at Active Profile, said: “We are very pleased to be working with Muse on this scheme, which will undoubtedly have a significant and positive impact on Chester’s business community. Our team has a great deal of experience and expertise working in the city and with the Chester media so we are confident in our ability to provide positive results.”

Phil Mayall, development director for Muse Developments, said: “City Place will create a vibrant and distinctive new commercial district for Chester, and is of huge strategic importance to the city and region. The appointment of Active Profile will enable the scheme to be promoted in the regional and national arena, and endorse its role as one of the most exciting developments Chester has seen.”

Muse, headquartered in Salford Quays, Manchester, was granted planning permission for the first phase of development at City Place in March 2013, which will take place on the land adjacent to Chester railway station. The first phase will ultimately provide a six storey 70,000 sq ft BREEAM ‘Excellent’ office building, which will be complemented by public realm linking it to the railway station and Shropshire Union Canal.

This was posted in Bdaily's Members' News section by Graham Vincent .