Member Article

Liverpool branding agency grows its digital marketing offer

Branding agency, USP Creative, is expanding its digital offer as it consolidates recent rapid growth.

To support this, the Liverpool-based agency has appointed Paul Symes as its new Head of Digital.

Mr Symes brings more than ten years’ experience leading development on a wide range of international projects for luxury automotive brands and media companies such as the BBC and Pearson.

He said: “Although we’ve seen a lot of rapid change and advancement over the past few years, digital marketing is still really in its infancy and so it’s brilliant to be here with a clean sheet of paper looking ahead to what’s possible rather than be encumbered with the legacy code of the past.

“I’m pleased to be joining USP Creative because I want to do something amazing and this feels the perfect place to do it.”

Managing Director, Alexandra Rose, said: “We are really excited about Paul’s appointment. We have been quietly growing the digital aspect of our offering but with Paul’s help we can offer clients a much more strategic and dynamic offering.”

The appointment comes on the back of a successful growth period for the agency which has seen a number of new client wins and staff appointments.

USP Creative has recently won digital branding projects for online marketing specialists HitSearch and Clatterbridge Cancer Charity.

The agency has also made a number of appointments to its accounts team including Danielle Hodgson, Meg Binns, Kirsten Roberts and Rebecca Harwood.

This was posted in Bdaily's Members' News section by Simon Malia .