Member Article

Tangerine shortlisted for international Sabre Award

Tangerine PR has been shortlisted for a gold award at The SABRE Awards EMEA, which recognises best practice PR on an international scale.

Beating off some of the largest and most established PR consultancies in Europe, the Middle East and Africa, the agency’s B2B team is shortlisted for the ‘Professional Service Firm’ accolade on behalf of its work for business law firm, DWF.

The SABRE Awards EMEA take place on Tuesday 20th May at The Roundhouse in Camden, and Tangerine is shortlisted alongside campaigns for Powell Gilbert, G4S, BDO International and Tata Consultancy Services.

Tangerine developed a strategic campaign that positioned DWF legal experts at the forefront of industry debate across key sectors, including the retail, food and public sectors.

As a result, the firm and its experts were positioned as go-to spokespeople for comment on legal and regulatory implications, and seen as driving discussion on major national news topics.

Sam Gregory, Tangerine’s B2B MD, said: “The work we’ve carried out with DWF has played a pivotal role in the firm successfully moving from a practice group to a sector-led offering. This is a great example of how strategic PR can be intrinsically linked to business objectives and deliver meaningful results that go way beyond column inches.

“We took the decision earlier this year, based on client feedback, that we are no longer going to be entering regional awards.

“We are really passionate about creating game-changing B2B PR campaigns for our clients nationally and internationally, so to have our work recognised alongside the top PR practitioners from across the globe is incredibly rewarding for our exceptionally talented team.”

This was posted in Bdaily's Members' News section by Simon Malia .