Member Article

McCann Manchester clinches campaign for Go Outdoors

Integrated marketing communications agency McCann Manchester is launching its first work for GO Outdoors, the UK’s leading outdoor equipment and clothing retailer, after coming out top in a competitive pitch for the business.

The first work is led by a 20-second TV commercial this week across ITV1 and selected satellite and digital channels.

It focuses on promoting GO Outdoors’ new range of tents in the lead-up to the summer camping season.

Founded in 1998, Go Outdoors has grown to become one of the UK’s leading outdoor and leisure retailers with 46 stores nationwide, offering a broad range of outdoor activities from camping, walking and cycling to skiing, mountaineering and fishing.

The win further strengthens McCann Manchester’s retail portfolio which has grown significantly on the back of its highly successful “Like Brands” campaign for Aldi.

Go Outdoors Head of Marketing Sarah Fretwell said, “The McCann team demonstrated a blend of genuine insight into our market and customers coupled with a creative approach that will enable us to build a cohesive creative strategy for the mid and long term.”

David Donaghue, Managing Partner at McCann Manchester said, “We’re delighted to have won this business and have really enjoyed working with the GO Outdoors team on this first assignment.

“Within the agency there is a genuine passion for the great outdoors, and among our staff we can count fell runners, off-piste skiers, campers, fishermen and rock climbers - so in many ways we’re a microcosm of their customer base.”

This was posted in Bdaily's Members' News section by Simon Malia .