Partner Article

Optimizely powers optimisation in mobile

Optimizely, the world’s leading optimisation platform, announced the launch of Optimizely for iOS beta. Optimizely for iOS will allow technical and non-technical mobile app teams to A/B test and optimise their native iOS apps. It allows mobile teams to make interface and content changes in real time without needing to wait for App Store review. It also allows more technical teams to test entirely new app features and then roll them out gradually, rather than all at once. Executive leadership unveiled launch details at the company’s first customer conference, OptiCon, held in San Francisco on April 17th.

“In the four years since launch, Optimizely has grown to serve over 6,000 customers globally,” says Dan Siroker, CEO of Optimizely. “We believe that website and mobile app testing are no different from each other in the sense that data enables our customers to deliver the best possible experience to their visitors, regardless of device. With a new visual editor that can make changes to apps without coding, and a best-of-breed testing platform, we are achieving our vision of enabling customers to turn data into action.”

Optimizely for iOS key highlights:

• Visual Editor: Customers can make visual changes their app on the fly using Optimizely’s code-free visual editor and push changes to the app without needing to wait for App Store review.
• Flexible Developer Tools: Optimizely’s simple developer tools make it easy to optimize even the most custom features.
• Web and Mobile Platform: Customers can optimise and deliver personalised experiences across websites and mobile apps using the same platform.
• Optimizely customers have run over a half million experiments for 6.5 billion views.
• The company currently serves more than 6,000 customers globally including Starbucks, Disney and CNN

With 1.2 billion people globally accessing the web from their phone, companies are changing the way they think about business. Each form factor, whether desktop, tablet or phone, presents new challenges that need to be optimised in different ways. Businesses must consider that all their customers will interact with their brand from a phone at some point. We believe cross-platform experimentation will provide enormous value.

“We’ve been waiting for the right testing platform to serve as the foundation for our mobile efforts, and we believe Optimizely can do just that,” says Philip Woods, mobile developer at Tradesy. “With powerful, trusted optimization capabilities that they’ve delivered for the web, we’re thrilled to take the lead on app testing with Optimizely knowing that we will deliver what’s best for our customers and best for our business.”

Optimised web experiences for all Optimizely launched in 2010 with a vision to empower organizations to conceive and run experiments on their websites that help them make better data-driven decisions. At the time, simple A/B tests took weeks to implement with existing testing services.

Optimizely enables A/B testing without technical bottlenecks and was quickly recognized as an industry force. By removing technical barriers to testing, Optimizely quickly spread among small SaaS startups, and large global enterprises; and became the most widely adopted among the top 10,000 Alexa-ranked websites in the world. Fueled by rapid product development, the company has experienced triple-digit growth in annual revenue and continues to dominate the optimization space.

This was posted in Bdaily's Members' News section by Matt Althauser .