Member Article

Creative campaign points to mobile gambling fun

Manchester-based integrated marketing, advertising and communications agency, BJL, has unveiled its latest creative campaign for leading independent bookmaker, Betfred.com.

As well as adverts on television, the campaign will involve online and social activity along with displays in Betfred.com’s 1,400 shops nationwide.

The campaign uses ‘finger’ characters to play out comedy moments. As well as being a reference to playing with touchscreen devices, the “Have More Fun With Your Fingers” concept supports Betfred.com’s focus on entertainment.

Tom Richards, Creative Director at BJL, said: “We wanted to come up with something that brought a human element to mobile gaming, contrasting with the genre of hyper-slick CG films while reminding people that smartphones would be nothing without fingers.

“Our ‘fun fingers’ approach does just that, tapping into relatable, real-life situations at times when we could all do with some Betfred.com fun.”

Chris Sheffield at Betfred.com said: “With a large number of mobile gaming products in the market, differentiation is a key challenge; which is where we feel the ‘Have more fun with your fingers’ campaign gives us the opportunity to standout and make a connection with our target audience – replaying those classic moments in life when you wish you could escape and be doing something else.”

This was posted in Bdaily's Members' News section by Simon Malia .