Member Article

Paver Smith celebrates success by expanding - and re-branding

Communications and marketing consultancy Paver Smith has confirmed that it will be re-branding in September, having enjoyed a strong start to the year.

Its consumer PR team has picked up three new campaign briefs alongside the agency’s appointment to deliver a major public health engagement and communications project in Greater Manchester.

The agency, which is headquartered in Liverpool and has offices in Manchester and London, won a three-way pitch to provide PR and communications services to Liverpool ONE, the city’s principal retail and leisure destination and Europe’s largest city centre regeneration scheme.

The Liverpool ONE project will see the agency deliver a multi-channel campaign for the shopping and leisure centre, which attracted more than 26 million visitors last year.

Paver Smith’s consumer PR team has also been selected to deliver a new PR campaign for the Beatles Story, the award-winning tourist attraction in Liverpool’s Albert Dock, plus a PR and marketing campaign for Tan Rallt luxury holiday park in Abergele and Marine Holiday Park in Rhyl.

The trio of wins come on the back of the agency being selected to conduct a major public communications and engagement project for the Healthier Together campaign in Greater Manchester.

Sara Wilde-McKeown, managing director of Paver Smith, said: “Liverpool ONE and the Beatles Story are both fundamental to the North West’s visitor economy, part of the offer that attracts millions of people to the region every year.

“We’re also delighted to be supporting Tan Rallt and Marine Holiday Park as they expand and develop their already successful businesses. Our understanding of the consumer landscape and expertise in driving engagement will stand us in good stead in delivering great results for all three businesses.”

The new clients will join a consumer client roster which includes National Lottery operator Camelot and the Viva Brazil restaurant chain.

Paver Smith is delivering a fully integrated communications and engagement brief for the Healthier Together campaign- a proposed transformation of healthcare service across Greater Manchester. The campaign will encompass market testing and consumer research alongside creative design, content marketing, and a digital campaign.

Paver Smith will unveil its new identity in September. Said Sara Wilde-McKeown: “We make no apologies for taking our time and giving the project plenty of breathing space.

“We are expanding the scope of what we do as an agency and making senior level appointments to help us take the agency forward. We’re excited about our plans and there’s a great spirit in the agency.”

Paver Smith is currently recruiting to help push forward its growth plans.

This was posted in Bdaily's Members' News section by Simon Malia .