Member Article

Entrepreneur on campaign trail

ADDED value products have attracted unwelcome scrutiny in recent years. But a Yorkshire entrepreneur is campaigning to change that with his latest venture.

David Ross argues that it is not the products that are bad but the distribution methods that are used to market them. And he promises his Valeos enterprise will be different.

“Several high profile cases have alerted the attention of the regulatory bodies, particularly in the insurance industry leading the Financial Conduct Authority (FCA) to intervene on behalf of the consumer.

“My mantra is: it isn’t the products that are bad, but the processes. I am on a crusade to change the perception of these types of product. Many people refer to them as “add ons”, but the correct term is “added value products” because when used correctly this is what they do. They add value!”

“Valeos offer unique products and services for organisations that support their business needs and those of their customers, while at the same time meeting the requirements of the regulatory regime,” he added. “All our products with a robust implementation system in place.”

Coupled with a USP promising to work for clients rather than sell in a series of products that offer little or no value, David, former MD of Shipley based Keycare is targeting the insurance, financial services, membership and charity sectors.

“Ongoing communication with your customers is critical to growing brand loyalty and extra sales,” he said. “Added Value products are a key part of the equation.

“Similarly, our clients want ongoing communication with their customers; our products include features to allow them to personalise messages, update and change them so they remain timely and responsive.

“Valeos offers individuality to sectors where communicating with customers is a major part of the ongoing relationship and handled successfully builds engagement, growth and good process.”

Already the business has signed a series of deals with strategic partners and it is comfortably on target to achieve its aim of 25,000 customers in its first year of trading.

This was posted in Bdaily's Members' News section by Carmel Harrison PR .