Member Article

Juice expands social media training enterprise

Businesses across the North West can learn how to maximise the impact of their social media activity with guidance from experts in the field.

Corporate social media training is latest development at the UK’s first industry-led social media apprenticeship programme, The Juice Academy.

The Academy – launched by PR consultancy, Tangerine PR – has established a track record for identifying and training young social media talent and pairing them with leading businesses in the region.

It opened its doors to the first cohort of young apprentices in July 2013 – one hundred percent of which have now secured full time employment with their placement employers.

Since its inception a year ago, it has created nearly 40 apprenticeship roles for young people.

Its founders have now created The Juice Academy Corporate Course, aimed at marketing and business professionals.

Tangerine’s head of digital, Anna Wilson – who is leading the programme – said: “Many of the employers of our apprentices have asked us to create a course for the people who are line managing these bright young things, to enable them to better support each other.

“We also get a lot of enquiries from people who have been using social media for their business for a while, but now want to make it work harder and deliver tangible results.”

The Juice Academy’s one-day Intermediate Corporate Course on Wednesday 23rd July will cover: Principles of Social Media within a Business, Social Networking Management for a Business, Using Digital and Social Media in Marketing Campaigns and Introduction to Digital Crisis/Issues Management.

An Advanced Corporate Course will also be available at a later date, to include all of the above, as well as: Using Collaborative Technologies to Deliver Social Media Campaigns, Content Creation for Social Media, Using Digital and Social Media in Marketing Campaigns and Social Media as a Facilitator of Customer Relationship Management for Business.

This was posted in Bdaily's Members' News section by Simon Malia .