Member Article

Manchester City enter new health and insurance deal with Discovery

Barclays Premier League Champions, Manchester City and their Super League counterparts, Manchester City Women’s Football Club have announced a joint club partnership with PruHealth, PruProtect and their parent company, Discovery.

The three-year deal will see the health and life insurers become City’s Official Health, Wellness and Life Insurance Partner in the UK and South Africa.

The partnership will primarily be used to promote the benefits of PruHealth and PruProtect’s Vitality programme. Vitality is a healthy living rewards programme, which encourages and rewards its members for living a healthy lifestyle.

Vitality members will now have a chance to win ‘money can’t buy’ experiences, providing exclusive access to Manchester City players and experiences.

Under the terms of the new agreement, PruHealth and PruProtect branding will be prominent in new player medical examinations during the summer and January transfer windows.

Max Sala, Head of Sports Medicine for the Manchester City first team, said: “PruHealth and PruProtect’s reputation within the medical profession is first class, as is the invaluable advice and service they provide to our staff who work on and off the pitch.

“It’s great to have them on board and no doubt they will be a huge asset to the Club in the coming seasons.”

The partnership will also see both parties collaborate on a broad range of initiatives and video content including health tips and exercise routines, geared towards encouraging City and football fans to lead a more healthy and active lifestyle.

Neville Koopowitz, CEO of PruHealth and Vitality, added: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us spread the Vitality message.

“Our collaboration with Manchester City Football Club is one of our latest moves in our goal of changing the game when it comes to people’s health.”

Plans are also in place to introduce a Vitality award at City Live, the Club’s annual season launch party that takes place on the 13th August at Manchester Central.

Manchester City was the first Premier League Club to roll-out PruHealth’s Vitality programme to its 500staff last year.

Tom Glick, Chief Business Officer for Manchester City, said: “Leading a healthy active lifestyle lies at the very core of our City in the Community philosophy.

“Whether it’s educating local school children about nutrition as part of our Strike a Balance initiative, or encouraging our staff to be active we’re passionate about increasing knowledge and awareness of current health issues that affect us all.

“The scale of wellbeing resources and the variety of rewards available to staff was a driving force in our decision to roll-out Vitality across the business.

“The impact for our staff has been fantastic, and we look forward to helping PruHealth and PruProtect engage with City fans and the wider football community over the coming seasons.”

For further information, visit: http://www.pruhealth.co.uk/personal/vitality/sponsored-events

This was posted in Bdaily's Members' News section by Simon Malia .