Member Article

Bradford-based Morrisons goes live online in North London

Morrisons is now taking online food orders in North London via Morrisons.com.

The website now features delivery slots for postcodes across the capital from Ealing to Essex following a trial in Ruislip. Deliveries will begin on July 9.

On the move into London, Simon Thompson, managing director for online food at Morrisons said: “We’re aware that we’re up against other more established services and the competition is fierce.

“However, our online distribution model is different to the other major supermarkets, and is already delivering an industry-leading service to customers.”

Morrisons online proposition combines the supermarket’s affordable fresh food – much of it made in its own manufacturing facilities – with Ocado’s leading end-to-end technology, logistics and distribution operations.

Heading into the capital, the supermarket will look to maintain its industry-leading 95% success rate for delivering on-time.

This was posted in Bdaily's Members' News section by Clare Burnett .