Member Article

Coalfields Regeneration appoints West Yorkshire’s Open Comms

The Coalfields Regeneration Trust, the organisation providing support and funding for 5.5 million people living within former mining towns and villages, has appointed West Yorkshire’s Open Comms as their marketing firm.

Working closely with the team at Coalfields Regeneration Trust, Open Communications is tasked with raising the profile of the organisation both within the communities and to a national audience, securing coverage in relevant regional, national and trade media and supporting with social media activity and marketing communications.

Following a trial period of three months, the Coalfields Regeneration Trust has already experienced the results that Open Communications can achieve when working as an extension of its team.

Achieving an audience reach of more than 8million with a recent story, the agency now looks forward to building on successes to date and its productive relationship with the charity.

Head of Social Investment at Coalfields Regeneration Trust, Andy Lock said: “We had been in need of effective PR support for some time and approached Open for an informal discussion as we had heard good things about them.

“It was clear from this meeting that their philosophy and no nonsense approach to PR matched our aspirations and objectives.

“Open has very quickly established itself as an extended part of the operation, getting to know us and what makes us tick and translating this into impactful PR which is delivering great results.

“Their insightful input has challenged our preconceptions about `what works’. We are always impressed with their hard working ethic and commitment to go the extra mile to get the job done.”

Director of Open Communications, Lindsey Davies said: “We always work with our clients as opposed to for them, this means that we can add extra value to the service we offer.

“The Coalfields Regeneration Trust is a fantastic organisation and we are very much looking forward to developing our relationship further as we continue to support them with PR, social media and marketing communications.”

Open Communications was launched by Lindsey Davies and Emma Lupton in 2008. The business, which is RAR approved and was named as one of the Top Agencies outside of London, has since grown and is commissioned by a range of brands from family run businesses to multi-national household names.

Based at Nostell Priory Estate Yard, the agency now manages the PR and social media activity for companies including POM-BEAR, the teddy shaped snack brand; Paragon, the print and document management service provider; Xamax, the branded clothing specialist and HARIBO, the UK’s leading gums and jellies brand.

This was posted in Bdaily's Members' News section by Clare Burnett .