Member Article

Liverpool FC fly the flag for city region’s businesses on US tour

Key city bodies are joining forces with Liverpool FC on the club’s summer pre-season tour of the US to showcase Liverpool as a home of business, as well as sport.

Marketing Liverpool and Liverpool Chamber of Commerce are working with Liverpool FC to maximise opportunities to promote the City during the Reds’ North American tour, with a focus on the match against Manchester City in New York’s Yankee Stadium on 30 July.

The visit will enable the group to build on existing relationships and create new connections with key organisations in the United States, with the aim being to extend new opportunities to a wider range of Liverpool based businesses in the future.

On the day of the LFC game against Manchester City, the Liverpool group of city bodies will come together with key industry organisations from the United States to discuss new opportunities, with a view to creating a wider offering for tourists on both sides of the Atlantic .

Work has already started on this project, with Liverpool city officials visiting New York to capitalise on the Beatles’ 50th anniversary of the country earlier this year, as well as 2015 seeing Cunard once again offering a transatlantic cruise between the two cities.

Chris Brown Director of Marketing Liverpool commented: “Earlier this year we visited New York to capitalize on the Beatles 50th anniversary celebrations and from that we recognise the significance and benefits of undertaking business when our international brands are in countries like the USA.

“We are excited about the potential of working with LFC and the Chamber of Commerce in New York and are sure that it will create opportunities for all.”

Tom Cassidy, Commercial Tourism Manager at Liverpool FC, said: “Liverpool is a city that is growing in popularity as a tourist destination - as a result of the Club’s growing international fanbase as well as the continual development of the city itself. Using international visits, such as our tour to the US, is a fantastic way for us to come together to showcase what our hometown has to offer and I’m sure it will bring some exciting opportunities to Liverpool.”

Andy Snell, Director of International Trade, Liverpool and Sefton Chambers of Commerce, said: “This week we have had Chambers of Commerce from 32 nations here in Liverpool, including significant representation from USA.

“Liverpool Football Club is a huge draw and played a key role in the event, showcasing the city and helping local businesses forge new international relationships.This partnership model can now be tested overseas and we are delighted to be involved.”

This was posted in Bdaily's Members' News section by Simon Malia .