Macclesfield finance firm set to double American turnover

Macclesfield financial services firm Quintessential Finance has revealed plans to double its revenues in the American loans market after its US turnover grew to $4.7 million in just two years.

Quintessential Finance Group, the parent company of Pingtree UK and Pingtree USA, has seen turnover rise in the 24 months since it started operating out of New York.

The firm’s Pingtree technology as well as teaming up with new disruptive lenders such as LendUp, has helped establish the Macclesfield firm as one of the top 10 operators of its kind in the US and secured it a 6% share of the $32 billion online lending market.

The firm first started operating in America in July 2012, it dealt with around 1,000 applications a month but now reportedly handles up to 50,000 a day, peaking at 1.5 million applications in one month last year.

Pingtree USA plans to double its market share by the end of 2015 with a projected turnover of $10 million by 2015; an increase of 112%.

Greg Cox, co-founder and CEO, said the key to their success is their ability to adapt and change. “The US and UK markets are very different and the US is a real opportunity for us.

“The US has an established and sizeable lending market but it is dominated by physical lending institutions, mostly credit unions. While there has been a significant shift towards online lending they are still behind the UK in online adoption in some respects, so there was opportunity for us to offer an established model in a growing part of the lending market.

“We’ve developed technology that allows us the flexibility to set up and customize specific campaigns for lenders far quicker than anyone else. The technology also means the overall performance of Pingtree is faster and more reliable.”

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0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`
19	`sectors`
20	`regions`

layouts._tracking (resources/views/layouts/_tracking.blade.php)19blade


obLevel
__env
app
errors
article
body
canonicalUrl
sponsored
sponsored2024
content
headline
mainImage
profile
title
__currentLoopData
tag
loop
picture
caption

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`

uri: GET articles/{year}/{month}/{date}/{slug}
middleware: web
as: articles.article
controller: App\Http\Controllers\ArticleController@getArticle
namespace: App\Http\Controllers
prefix: /articles
where
file: app/Http/Controllers/ArticleController.php:58-111

25 statements were executed, 6 of which were duplicated, 19 unique73.73ms

select * from "articles" where "published_at"::date = '2014-09-02' and "slug" = 'macclesfield-finance-firm-set-to-double-american-turnover' and "type" != 'blog' and "articles"."deleted_at" is null limit 1

31.01ms/app/Database/Articles.php:27production

Metadata
Bindings	0. 2014-09-02 1. macclesfield-finance-firm-set-to-double-american-turnover 2. blog
Backtrace	16. /app/Database/Articles.php:27 17. /app/Infrastructure/Cache/Articles.php:30 18. /app/Http/Controllers/ArticleController.php:61 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219

select "tags".*, "taggables"."taggable_id" as "pivot_taggable_id", "taggables"."tag_id" as "pivot_tag_id", "taggables"."taggable_type" as "pivot_taggable_type" from "tags" inner join "taggables" on "tags"."id" = "taggables"."tag_id" where "taggables"."taggable_id" in ('0f44c33d-a335-4ada-97fe-89137eff1998') and "taggables"."taggable_type" = 'article' and "tags"."deleted_at" is null

5.24ms/app/Http/Controllers/ArticleController.php:80production

Metadata
Bindings	0. 0f44c33d-a335-4ada-97fe-89137eff1998 1. article
Backtrace	18. /app/Http/Controllers/ArticleController.php:80 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 24. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select * from "profiles" where "profiles"."id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' limit 18.26ms/app/Views/Analytics/PublishedItem.php:36production

Metadata
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Backtrace	20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 25. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 26. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176

select * from "editors" where "editors"."profile_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' limit 11.29ms/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

Metadata
Bindings	0. 9613d9c2-0939-4912-bb16-c79ab872d45d
Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '0f44c33d-a335-4ada-97fe-89137eff1998' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null

3.24ms/app/Http/Controllers/ArticleController.php:107production

Metadata
Bindings	0. 0f44c33d-a335-4ada-97fe-89137eff1998 1. article
Backtrace	19. /app/Http/Controllers/ArticleController.php:107 22. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 24. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 25. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' and "imageables"."imageable_type" = 'profile' and "images"."deleted_at" is null

2.5msview::frontend._artivent:58production

Metadata
Bindings	0. 9613d9c2-0939-4912-bb16-c79ab872d45d 1. profile
Backtrace	19. view::frontend._artivent:58 21. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 22. /vendor/laravel/framework/src/Illuminate/View/View.php:142 23. /vendor/laravel/framework/src/Illuminate/View/View.php:125 24. /vendor/laravel/framework/src/Illuminate/View/View.php:90

select * from "premium_memberships" where "premium_memberships"."profile_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' and "premium_memberships"."profile_id" is not null limit 1

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Backtrace	20. /app/Domain/Profiles/Profile.php:116 21. view::frontend._artivent:61 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 24. /vendor/laravel/framework/src/Illuminate/View/View.php:142 25. /vendor/laravel/framework/src/Illuminate/View/View.php:125

select * from "editors" where "editors"."profile_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' limit 1440μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

Metadata
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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. view::frontend._artivent:62 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 23. /vendor/laravel/framework/src/Illuminate/View/View.php:142

select * from "profile_pages" where "profile_pages"."profile_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' and "profile_pages"."profile_id" is not null limit 1

1.23msview::frontend.profiles._article-byline:12production

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select * from "editors" where "editors"."profile_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' limit 1590μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "editors" where "editors"."profile_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' limit 1540μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

Metadata
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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. view::frontend._artivent:89 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 23. /vendor/laravel/framework/src/Illuminate/View/View.php:142

select * from "partners" where "partners"."deleted_at" is null order by "created_at" asc2.76ms/app/Domain/Partners/PartnerRepository.php:58production

Metadata
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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '89be5273-505d-48da-a8f3-f069ff876586' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '1cf164fb-dfbc-46a3-8e07-1f07d23249b8' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '6fa67d9c-a5c1-440f-8ede-5988ed55d626' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'b46b4a9c-53a2-4486-90d0-567f3ef07427' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '5f412d97-32fa-4769-a4bc-f6ae07e6825b' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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Macclesfield finance firm set to double American turnover

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