Member Article

Agency goes for growth with appointment of head of digital strategy

Manchester-based creative agency, Shoot the Moon, has appointed a head of digital strategy, Derek Baker, to drive its digital offering.

The position of head of digital strategy is new to the agency, and was created as part of a wider business strategy to utilise emerging technologies and develop a seamless, integrated model for both on and offline communications.

The agency already has an integrated approach, specialising in packaging, DM, visual merchandising, web design and large media developments for its wide range of clients, spanning several sectors.

The agency says that Derek Baker will implement a renewed digital approach across all platforms and help the team – which consists of specialists from design, photography, digital and marketing backgrounds – “align their thinking” to ensure they can help their clients take full advantage of new technologies and communication channels.

Florida-born and raised, Mr Baker previously worked with global brands including Coca-Cola and Sony Computer Entertainment.

He said: “Prior to joining Shoot the Moon, I had been working on a number of freelance projects, which enabled me to explore new digital ways of working for a number of businesses. However, I was drawn to the opportunity of joining such a well-respected and creative agency, and immersing myself in rich and varied briefs for leading brands.

“I am looking forward to using my expertise to provide a digitally enhanced integrated approach for Shoot the Moon’s clients, and working within a multi-faceted and talented team.”

Shoot the Moon managing director, Phil Marshall, added: “Appointing someone of Derek’s calibre is an exciting move for the agency. I am looking forward to working with Derek as our digital proposition continues to develop.

“Most of our clients work across multiple platforms and true shopper-centric engagement requires a fully integrated approach across store, off-site and online. One of Derek’s main objectives will be to ensure that there is digital integration across the whole agency.”

This was posted in Bdaily's Members' News section by Simon Malia .