Member Article

Liquid lands Ariston UK campaign contract

Leading heating product manufacturer Ariston has appointed Liverpool communications agency Liquid to support its UK marketing strategy.

Ariston, an Italian company, has its UK base in High Wycombe. With an emphasis on innovation and efficiency, their products that range from intelligent boilers and water heaters to the latest renewable energy sources including solar thermal panels and heat pump water heaters.

Liquid has been commissioned to work on several key projects for Ariston including a major point of sale campaign, a creative national sales campaign and a new social media strategy.

Liquid has been the first UK agency to apply a new Ariston umbrella brand developed at head office in Italy. Ariston have utilised Liquid’s core services of graphic design, copywriting, marketing and social media planning.

Victoria Gutierrez, Ariston Marketing Manager said: ’Liquid have been great at hitting the ground running, managing multiple complex projects.

“They understood the Ariston brand straight away and have produced some great designs that meet the brief. They have delivered on schedule and on budget every time.’

Steve McGauley, Liquid Creative Services Director said: ‘We’re really lucky to be working with such a forward thinking and ambitious client as Ariston and we’re looking forward to helping them to achieve their aims.’

This was posted in Bdaily's Members' News section by Simon Malia .