Member Article

Digital heavy weights descend on London to discuss design

20 leading digital thinkers from across the globe have come together this week at ‘Interact London’ to share their views on design and the difference it can make in the digital society we live in.

Taking place on 9 and 10 October at the Royal Institute of British Architects (RIBA), the inaugural conference, will showcase digital design excellence and how user experiences can be instrumental in improving lives.

The conference will feature some of the most respected digital thinkers from across the world, such as Andreas Adamec from Warner Bros, BBC’s creative director - Dan Ramsden and Miles Rochford who heads up user experience at Google AdSense.

Interact London was launched by strategic digital design agency Nomensa to provide inspiration, insight and analysis to the professional design and digital community.

Simon Norris, CEO at Nomensa, said: “We believe human experience is everything. It is at the core of all activity, on and offline, and design plays a very important role in transforming our experiences. This is why we wanted to get some of the greatest digital thinkers together to share best practice, their philosophies and really get people thinking.

“As a business our philosophy is all about pushing the boundaries of possibility to solve challenges, discover opportunities and create experiences that engage, enable and delight the people that they touch.”

Andreas Adamec, UX & Design Manager– Warner Bros, said: “We are living in a fast paced environment. Digital has increased expectations in many ways and it seems many are still in the race to meet a deadline, a budget, or just to be “lean”. Pressures lead to shortcuts. And research can often be left by the wayside, seen as an adornment, a nice-to-have. But research is the foundation upon which we build our work.

“I’m looking forward to speaking at Interact London where I will be addressing this issue, and hopefully, helping others to see the importance of creating with a thorough understanding of their customers. Uncovering “the little things that matter” speeds up development and helps designers concentrate on making designs that are “less, but better.”

This was posted in Bdaily's Members' News section by Peter Kay .