Member Article

Yorkshire hair extensions brand expands beauty portfolio in Ireland

Leeds-based hair extension firm DM Distributions Limited, which trades under the brand name ‘Great Lengths’ has extended its business interests and acquired the rights to distribute Great Lengths in the Republic of Ireland as its UK sales ‘surge’.

This change means that all orders from Irish salons and stylists will now be fulfilled by the team at DM Distributions Limited at Wira House, Leeds.

Great Lengths, a 100% human hair extension brand, is available in 65 countries worldwide. In the UK, the brand has experienced significant growth, reporting +10% year on year sales increases.

Carol Leo, managing director of DM Distributions Limited, said: “The whole team is eager and ready to deliver the same high standard of professional services to hairdressing salons and their clients in the Republic of Ireland as delivered in the UK for over 20 years.

“Being the premium brand in the ever growing hair extensions market, we are proud of the brand’s heritage, the quality of Great Lengths hair, its origins and the training we deliver to new and existing Great Lengths extensionists.”

Investment has already been made in the Republic of Ireland with the setting up of a Great Lengths training centre in Dublin to make it even more accessible for hair stylists and the announcement of the inaugural Great Lengths Awards for Ireland in 2015, following on from the recent UK Awards ceremony held at the Queens Hotel in Leeds.

This was posted in Bdaily's Members' News section by Clare Burnett .