Member Article

Cellebrite Mobile Retail is now Cellebrite Mobile Lifecycle

Since the introduction of the UME-12 nearly 15 years ago, Cellebrite has built a legacy of helping mobile operators and retailers deliver high-value customer service experiences to their in-store customers. The introduction of the Cellebrite Touch in 2010 marked the beginning of a new era as Cellebrite expanded its reach beyond content transfer and in-store services, introducing solutions that provide valuable tools that maximise the utility of mobile devices, keep them operating in optimal condition and facilitate the renewal of the mobile customers’ relationships with their operators through simplified trade-in programs.

Effective solutions for a mobile customer must extend beyond the walls of the retail store and apply through all stages of the mobile device lifecycle. Recognition of this need fueled Cellebrite’s product investment strategy over the last five years, yielding advancements in multi-channel service delivery that continue to this day. Call centre, internet, and on-device applications joined the continually improving in-store platforms to create an ecosystem that meets the needs along every step of a mobile customer’s journey wherever they are and at any time.

Celebrite solutions now play a beneficial role in providing coverage and support at every stage of the Mobile Lifecycle:

Purchase: Getting started with rapid cross-platform content transfer, backup and restore to get started fast, anytime, anywhere, in the store, or at home, or anywhere else.

Usage: Maximising value with performance optimisation, new apps and content offering, special promotions, customized cross-sell opportunities

Maintenance: Detecting and correcting problems with multi-channel diagnostics; reduction of repair expense, time, and cost; special focus on security, privacy, and malware issues, battery health, performance optimisation, and phone settings;

Upgrade: Phone upgrading and BuyBack with automated trade-In for full value for old phone; content privacy assurance with device wipe

As a result, the Cellebrite solutions now have an impact much deeper in the operations and partner relationships to boost margins, increase revenue, and improve the customer experience more than ever before. To reflect the new breadth and depth of Cellebrite’s offerings across the mobile value chain, and throughout the device lifecycle, we are renaming Cellebrite’s Mobile Retail division, “Cellebrite Mobile Lifecycle,” with the mission of enriching the mobile customer journey. With this change, Cellebrite renews its commitment to mobile operators and retailers and formally welcomes our new partners and customers in after-market services, reverse logistics, mobile device recycling, device insurance, and other mobile industry sectors to the Cellebrite family.

This was posted in Bdaily's Members' News section by Cellebrite .