Member Article

Northwich WebTicketManager makes £18 million in second year of trading

Digital ticketing company WebTicketManager (WTM) has just completed its second year of trading, with turnover topping £18 million.

The Northwich-based company is attributing it success to its technology, which it says is attracting the attention of U.S. investors.

WTM’s technology allows visitor attractions and other venues to sell tickets directly to customers, securely and without charging a booking fee.

WTM was founded in May 2012 by experienced entrepreneurs David Wade-Smith, Peter Rosenfeld and Paul Trevor.

The entrepreneurs have earmarked £1.5 million of their own funding in developing the company and are working with investors to realise further funds.

WTM has just launched its new software solution, BoxOfficeNetwork™, which improves the cross-marketing of events and attractions.

This works as a bolt-on to WTM’s online ticketing system that manages all online and offline ticketing, validation, settlement, reporting and analytics.

The system can be accessed via a reactive mobile or PC in one easy-to-access cloudbase.

So far nearly 1,000 organisations have access to the WTM software across Merseyside, Cheshire, North Wales, Snowdonia and The Lake District.

Major attractions and event owners include the famous Cavern Club, The Beatles Story, Lake District National Park and Zipworld Snowdonia.

Peter Rosenfield, Director and Co-founder of WTM, comments: “When we started out, it was our intention not to be just another online ticketing company that trades in personnel data.

“We wanted to create a product and service that makes the buying process easy for operators and consumers alike through relevant and collaborative cross-selling and cross-promoting.

“We’ve developed a powerful tool that provides consumers with a simple, easy-to-use interface and offers operators richer data about what interests that target audiences.

“This has proved successful in driving record ticket sales for many of the attractions and events that we’ve worked with and is driving our growth.”

“Our unique approach of bringing together attractions, events and venues is creating a more consumer-focussed approach to market, which naturally results in better customer experiences and sales.

“This is creating greater demand for WTM and we’re now accelerating our investment plan to keep ahead of this demand.

“We are upgrading software capacity and growing our team as we extend our reach across the UK. This means we can grow, while also enhancing what we do.”

This was posted in Bdaily's Members' News section by Sophia Taha .