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Weber Shandwick Manchester is chosen to promote iconic Bernard Matthews brand

Weber Shandwick Manchester, the public relations firm, has been appointed by turkey expert Bernard Matthews for a consumer marketing brief.

The food & drink team at the Manchester city-centre based agency will be leading the account for the iconic 64 year-old brand.

The largest turkey producer in the UK, Bernard Matthews is headquartered near Norwich in Norfolk.

It is a totally integrated food business, allowing for full traceability across its 56 farms, which rear nearly seven million turkeys per annum.

Through its farming and production business the company supplies nearly half the homes in the UK with affordable turkey meal time solutions.

The agency will work with the company’s marketing team to drive awareness of the company’s product range to families through an integrated consumer campaign.

Marketing director at Bernard Matthews Rachel Copley, said: “We spoke to a number of consultancies but Weber Shandwick showed depth of understanding of our market, strong digital capabilities and a clear strategic approach.”

Managing director at Weber Shandwick Manchester and chair English regions and Wales, Jo Leah said: “Bernard Matthews is an innovative company with an incredibly strong and long heritage.

“Our food & drink team will deliver a digital and media strategy to support this iconic brand in its business goals. “

This was posted in Bdaily's Members' News section by Sophia Taha .