Member Article

Manchester-based theEword wins Atkins contract

Manchester-based digital marketing agency, theEword, has been appointed by international health and fitness brand, Atkins International, to lead its UK digital strategy for 2015.

theEword is providing insights and recommendations on demographic profiling to create and execute a strategy that will help Atkins International to increase awareness of the diet, which has recently changed.

Creative content will be tailored to ensure that the commercially-focused marketing initiative reaches the brand’s target audience in the most effective ways possible.

International marketing manager of Atkins International, Marcel Heijboer, said: “theEword’s forward-thinking and open-minded approach to our brief really impressed us.

“The agency demonstrated an awareness of the health and fitness industry and an understanding of the need for a successful, targeted strategy to differentiate us from huge competitors within the industry.

“We’re really looking forward to working alongside the agency and we’re confident the team’s proven digital expertise will help to make a difference in terms of our presence among other brands.”

Business development director of theEword, Kleon West, added: “We’re thrilled to be working with Atkins International – a high profile, well respected brand.

“The campaign is an exciting one for us because we’re deploying a multi-channel strategy which enables us to reach key demographics in a variety of ways online.

“There are a lot of diets around at the moment, and we’re looking forward to helping show how the improved Atkins diet delivers a more balanced, healthy and tasty way to lose weight.”

This was posted in Bdaily's Members' News section by Sophia Taha .