Member Article

Manchester’s Tangerine B2B appointed by safety systems manufacturer

Hochiki Europe, a manufacturer of fire detection, emergency lighting and safety systems has appointed Manchester-based Tangerine B2B to run their communications campaign.

Working across five manufacturing plants, 32 sales offices and 18 subsidiaries, Hochiki Europe has a global sales turnover exceeding £400 million, is wholly independent and has over 1,500 employees.

The strategic, EMEA wide campaign will increase brand and product awareness across Hochiki Europe’s target markets, while also building its status as a thought leader in the industry.

Deputy marketing manager at Hochiki Europe, Paul Adams, said: “We lead the market when it comes to intelligent emergency lighting and fire detection systems, providing the most sophisticated and reliable technology available and needed a PR campaign to match.

“Tangerine was a natural fit for us, with its broad sector knowledge and keen eye for detail – we knew the team would quickly get under the skin of our business and really understand the wants and needs of our target audiences.”

Tangerine B2B’s managing director, Sam Gregory added: “Hochiki Europe operates within a crowded marketplace, but has exciting and clear differentiators.

“From its focus on innovation, to its open protocol systems and dedication to hand checking every product, the company certainly has a lot to shout about.

“Our campaign which has been developed to work effectively across each of the unique marketplaces in which Hochiki Europe operates really taps into the expertise of each of its key spokespeople to build a strong international presence for the brand.”

This was posted in Bdaily's Members' News section by Sophia Taha .