Member Article

Lancashire’s Booths celebrates record orders from Christmas book campaign

Lancashire’s Booths, an independent supermarket, has reported a 34% rise in orders for the Christmas period.

Booths is a family owned and operated independent supermarket with 30 stores across Lancashire, Yorkshire, Cumbria, Cheshire and Greater Manchester.

The company also report that click and collect orders by value have increased by 14% with the average basket spend up from £63.58 in 2013 to £72.44 this year.

Average delivery orders are £116 this year.

The “Booths Christmas Book” has been key to the retailer outperforming the market.

Pre-order sales of upmarket food at Booths have had a welcome boost, lobster based products have increased by 87% with a 112% uplift in fine dining items like Chateaubriand and caviar.

Sales of smoked salmon have increased by more than 30%.

Chairman Edwin Booth says, “The Christmas Book is a worthwhile investment in print marketing that inspires people to cook at home at Christmas.

“Browsing through the book makes planning a pleasure; customers can take delight in the anticipation of Christmas feasts.

“Everyone wants to buy the best at Christmas and our buyers and suppliers have worked hard source some exceptional lines. “

“Booths customers rely on us to stock outstanding and good value food and drink. They expect the best from Booths, and this Christmas we will deliver just that, we’re delivering the Good Life.”

This was posted in Bdaily's Members' News section by Sophia Taha .