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How your online business can be as credible, trustworthy and convenient as Amazon

E-commerce businesses of all sizes are taking advantage of the trust and reliability associated with the Amazon brand thanks to the Amazon payment solutions, which offer customers the chance to pay on various websites using their Amazon details. In addition, the tool allows merchants to create a personalised on-site experience and helps to build customer loyalty and brand awareness for your business.

London-based fashion retailer Secret Sales has found great success with Amazon payments, CEO Nish Kukadia said: “We’re in the business of selling really nice stuff at low prices, and making sure customers feel that we are a safe place to buy from.

“The most challenging thing about delivering online sales is the fact that we sell desirable, scarce products in finite time and unless customers can transact as quickly and conveniently as possible, that can really jeopardise the volume of orders taken.”

Amazon payments ensures a consistent brand experience for your customers, as they won’t be asked to leave the website to enter their payment information. In addition, the payment solution comes with Amazon’s proven fraud detection at no additional cost.

Nish continued: “I was really surprised at the sheer number of people, not only transacting with their Amazon payment details but also comfortably logging in with Secret Sales and registering in that way as well.”

Amazon also works with London-based fashion retailer All Saints. All Saints’ global digital director, Rich Ascott, believes that Amazon Payments takes care of the main concerns customers’ have about online shopping, he said: “Like Amazon, we’re obsessed with ‘the customer’ and when we were looking at the sort of questions we’d usually ask on a Monday at trade, such as ‘how much traffic did we get last week?’ We realised that the customer didn’t care. What they do care about is trust, speed and convenience.”

The convenient and secure payment system helps develop customer loyalty, as well as build your business’ credibility as a whole. In addition, Amazon Payments offers low, predictable costs - there are no hidden fees or add ons for monthly use, setup, cancellation or unused authorisations. Therefore, Amazon’s pricing can lower the total cost of accepting payments for your business.

Find out more about how you can take advantage of Amazon Payments.

This was posted in Bdaily's Members' News section by BeOn .