Member Article

Interview: Sarah Stoker, founder of Leggy Threads on the strive for quality

Last year, Berkshire-based entrepreneur Sarah Stoker launched Leggy Threads, an online fashion retailer specialising in luxury clothing for tall professional women.

Sarah, a mother of two from Bracknell, set up Leggy Threads with the help of her husband, Tony, from her home, while simultaneously running her own recruitment consultancy, Ocean Consulting.

Leggy Threads prides itself on using only British suppliers, manufacturers and designers, ensuring all products are “nothing short of quality.”

Sarah’s fashion venture, which was initially self-funded, is currently in talks with various organisations regarding funding.

Sarah told Bdaily about her brand selection process, and why she believes quality is king: “At first, I spent a large portion of my time travelling around the country to visit a variety of great British manufacturers, designers and suppliers.

“I attended various trade shows and fairs, showcasing British manufacturers and designers and I was fortunate enough to meet several bright, talented, young designers who were just as passionate about this cause as I am.”

Leggy Threads differs from high street brands that cater for tall women by ensuring all products are a perfect fit, Sarah said: “Many high street retailers simply increase the leg length in trousers and fail to cater for tall women with longer arms and torsos.

“I am 6ft tall myself, and I have struggled to find professional clothing that fits well.”

In 2015, Sarah is hoping to spread the word about Leggy Threads and also plans to devlop the wholesale arm of the business, she said: “We’re incredibly excited about 2015. We have already secured a wholesaling deal with luxury fashion retailer Pinstripe and Pearls, which will be launched online next week.

“We also have several other exciting deals in the pipeline, and we simply can’t wait to see what the year brings.”

This was posted in Bdaily's Members' News section by Ellen Forster .