Member Article

Tradedoubler announces acquisition of Adnologies

Tradedoubler, a leading performance marketing company, today announced the acquisition of the independent German technology company Adnologies. The purchase of the data-driven advertising specialist will give Tradedoubler access to technologies that complement and extend its current offering in line with the new corporate strategy announced in November.

Adnologies’ products and services encompass a wide range of the digital value chain within data-driven advertising, including an ad server, a demand-side platform (DSP), a data management platform (DMP), a data exchange (DX), a supply-side platform (SSP) as well as dynamic display and video creation tools.

Speaking about the acquisition, Matthias Stadelmeyer, CEO of Tradedoubler, said, “I am delighted to announce the acquisition of Adnologies. Its product portfolio perfectly complements our own and this is a further important step in the development of our recently announced corporate strategy that will see us become the leader in creating smarter results for our clients through traffic, technology and expertise.”

Andreas Schwibbe, Managing Director of Adnologies, said, “I am excited to be joining forces with Tradedoubler as it realises its ambitious new strategy. Our range of data-driven technologies were developed to enable users to make smart advertising decisions, both strategically and tactically. I am confident that our offering will prove a brilliant fit with Tradedoubler’s existing technology, knowledge and experience.”

The acquisition follows a busy quarter for Tradedoubler which included the launch of its new business intelligence tool, ADAPT, to enable digital marketers to quickly access the KPI-based data they need to make smarter business decisions.

Parklane Capital, an international M&A advisory company based in Hamburg, supported Tradedoubler with the acquisition process.

This was posted in Bdaily's Members' News section by Tradedoubler .