Member Article

Frozen wallpaper fuelling the fire for Disney fans

It’s the film you simply cannot escape, Disney’s Frozen has smashed box office records, music charts and we just can’t seem to ‘let it go’, but now it’s knocking at your door once again. You may have thought you’ve purchased all the memorabilia you can handle, but a new range of ‘Frozen’ wallpaper from Graham & Brown seems set to replicate the film’s success.

On its opening weekend, the film attracted thousands of Disney fans and raked in an estimated $67 million. Knocking Pixar’s Toy Story off the top spot for highest grossing film, Frozen became a much-loved tale for all. Official memorabilia flew off the shelves and when Christmas arrived, parent hysteria reached fever pitch, with Disney stores on both sides of the Atlantic selling out of the highly-sought-after toys.

The run up to Christmas saw the infamous Elsa costumes that sold out almost instantly, selling for as much as $600 on EBay. In the US, Disney stores across the country had to change their policy to ensure all customers had a chance to get their hands on the limited amount of goods. Frozen plush dolls are now only available on Saturday mornings and each shopper is limited to two items per visit, ensuring their popularity isn’t continually exploited on third-party websites.

Graham & Brown’s latest range of movie-inspired wallpaper boasts exclusive designs that you won’t find anywhere else, evoking that tell-tale sense of hysteria once again. They plan on extending the range in February to offer even more choice to those desperately trying to get their hands on the movie memorabilia.

You can dress your little ones in Frozen costumes and play ‘that’ song over and over, but a room inspired by the film itself offers a new level of magic for your children to enjoy. With a range of wallpaper, stickers and wall art inspired by the film, Graham & Brown’s February restock is set to fly off the shelves,

It’s safe to predict that Graham & Brown will be next to face the frantic Frozen rush.

The popular British interior design hub currently stocks exclusive designs for a range of childhood favourites, from Marvel characters to Minnie Mouse. Tapping into the lucrative market of film-inspired interiors could lead to a huge payoff for the company that is already regarded as a household name.

An expansion of their Frozen range in February only holds new possibilities for both Graham & Brown and parents excitedly adorning their child’s room with Frozen-themed designs. It also ensures that fans of this omnipresent film have plenty of options, so hopefully we won’t see customers being left out in the cold without the wallpaper they desire.

Their current collection features beautiful motif wallpapers that depict the famous Frozen sisters and shimmering mica snowflakes. New additions to the range are set to feature more members from the cast, including favourites Olaf and Sven.

Whilst it remains to be seen if the new collection will spark a new wave of hysteria for fans of this modern Disney tale, we’re certain this range will bring the magic of Frozen to life again.

This was posted in Bdaily's Members' News section by Graham and Brown .