Member Article

Be a superhero at your next trade show

How much thought do you put into each trade show you display at? The keys to your plan should include purpose, planning, action, and follow up. It is important to think differently and progressively about your trade show marketing strategy, it is not as simple as it used to be. More thought should be put into your choice of promotional product or your branded giveaway because 71.6% of trade show attendees who received a promotional product remembered the name of the company that game them the product.

What Do Trade Show Attendees Need?

When you think about what trade show attendees need, it can help you decide what type of promotional products you should give away. Of course, if your branded product is something that is useful, it becomes much more important and valuable to the recipient. So what do trade show and conference attendees need? Think about the answers and then that will give you a guideline as to which are the best promotional products for your company that blend your branding along with the needs of trade show attendees:

Bags to keep everything they receive in. Drinks help to keep people talking and feeling hydrated throughout the day. You can brand the labels of disposable water bottles, or you can offer a branded reusable drink bottle, cup, mug, etc. Chairs at a trade show can be branded too. Attendees will be thanking you for the chance to take a load off at busy trade shows. Pens and papers are always good at a trade show for taking notes and writing down reminders, booth numbers, appointment times, etc.

Summary

In addition to giving away promotional products at your own booth, you can always ask the company that runs the trade show if they have sponsorship opportunities and if your name and logo can be the one on all the badge holders or lanyards that hold each attendee’s badge or name tag. What are the most popular promotional products? Branded products that always make people happy are shirts or clothing, bags, drinkware, and pens. Find giveaways that are “for keeps” by selecting products that represent your brand, are relevant to your company and useful to your customers. Giving away promotional items with your logo printed on them is a fantastic way to spread the word about your business and appeal to a whole new audience.

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This was posted in Bdaily's Members' News section by GoPromotional .