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Media iQ deploys digital element’s IP geolocation technology

Media iQ Deploys Digital Element’s IP Geolocation Technology into Global Advertising Platform

Industry-leading IP geolocation technology used to improve advertising performance

London, UK, 11th February, 2015: Digital Element, the leading provider of IP geolocation technology, today announced that global analytics and technology specialist, Media iQ, has integrated its NetAcuity Edge™ hyperlocal geolocation technology, as part of its advanced performance solution, to increase advertising effectiveness for its global client base.

Media iQ’s media offering includes an Advanced Performance Solution powered by sophisticated segmentation, scoring and targeting of users, resulting in improved campaign effectiveness and efficiency for its clients. Media iQ is also successfully delivering innovative Brand Solutions such as TV Sync and Social Sync.

The integration of Digital Element’s highly accurate IP geolocation solution into their Advanced Performance and Brand solutions enables Media iQ to geographically target advertising to postcode level, globally. In addition location data can be added to demographic and other data attributes to build visitor profile data, enabling richer targeting solutions, improving relevance, response and revenues.

’‘We are constantly seeking to innovate and are looking for integrations to enhance our offering to the market. IP intelligence and geolocation technology are critical tools in the field of online and mobile advertising, enabling us to geographically target our clients’ campaigns with unprecedented granularity and precision, optimising campaign effectiveness,“ explained Prabhu Prakash, Technology Director, Media iQ.

“In particular, automotive and retail sector clients need to target advertising to specific postcodes, and we have noticed a significant uplift in performance since we incorporated Digital Element’s IP geolocation technology into our solutions suite. A recent client campaign recorded a 34% improvement in conversion rate and 10% reduction in cost per action as a direct result of hyperlocal postcode targeting.”

Prabhu added “We selected Digital Element as a partner because it has the most accurate data available on a global scale, and a reputation for superior customer service and support.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation intelligence, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, the company’s NetAcuity® Solution Suite provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

Charlie Johnson, Digital Element’s Vice President, UK & Ireland, commented, “Digital Element is delighted to play a positive part in Media iQ’s global expansion. We pride ourselves on providing precise and robust IP geolocation data and the uplift in performance enjoyed by Media iQ’s clients is testament to the robustness of Media iQ’s superior analytics and the power of location based targeting. We look forward to further enhancing their offering in the future.”

The IP geolocation technology is currently being utilised by Media iQ in North America, UK and other EU regions, with plans for it to be implemented in the APAC region in 2015.

Media iQ joins some of Digital Element’s other advertising platform clients including Microsoft, MediaMath, Admedo, Mashero, DoubleClick, Flashtalking, AOL’s ADTECH, Webtrekk, Vibrant Media and Yieldr.

This was posted in Bdaily's Members' News section by Digital Element .