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Former Apprentice star named as key speaker for April’s North East Expo event

A businesswoman who shot to fame on hit TV show The Apprentice will be the key speaker at the region’s biggest expo event taking place next month.

The North East Expo is being staged at Kingston Park, home of the Newcastle Falcons rugby team, on Wednesday April 29 from 9am-4pm.

The theme throughout the day will be social media and marketing, and Katie Bulmer-Cooke will speak to delegates about growth, sales and retention in an attempt to offer guidance on taking business growth to the next level.

Katie set up her own business at the tender age of 16 with a series of exercise classes in her home city of Sunderland and 12 years on she is now selling her fitness DVDs in America, Australia, Japan, South Africa and Mexico.

Former Olympic gymnast Craig Heap, now a motivational speaker, and ex-GB athlete Derek Redmond will also speak.

Samantha Lee – managing director of Publicity Seekers and former chairman of the North East Football Writers Association– will be speaking about her experiences in the media having worked for the national and local press in a 20-year career in journalism and PR.

Samantha will pass on tips and advice for firms keen on raising their profile by getting into the press and online media.

There will be more than 200 companies and around 1,500 delegates in attendance at what is recognised as the North East’s biggest b2b event, with seminars, masterclasses, workshops and networking running throughout the day.

Marc Gordon from Exposure Events, who runs the twice-yearly seminars at Kingston Park, said: “We are really looking forward to this event, and it has certainly created a lot of interest.

“The event we hosted in November was probably our biggest one yet, but this one has generated interest through the social media and marketing theme which will run alongside the main Expo event.

“It is geared towards anyone who wants to do more marketing, raise their profile and gain more exposure through the media.

“There will be lots of support and advice on hand from plenty of people who are experts in their field.”

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