Member Article

NexusEngage expands globally with office in South Africa

Following its on-going success in the UK, NexusEngage today announces it has opened an office in South Africa. As the company’s first international joint venture based in Cape Town, NexusEngage SA will be open from Monday 23 February 2015 and will offer the company’s full range of pop-up windows, lounges and experiential services.

By expanding its operations on a global scale, NexusEngage can now offer its current customers the opportunity to grow experiential marketing campaigns internationally. Naturally, by repurposing unused retail space as part of its core competence, brands and retailers in South Africa can engage with consumers while enhancing the shopper’s experience.

“As one of the world’s fastest growing emerging markets, large shopping centres are found across all of South Africa’s cities and towns, and this provides a great opportunity for brands to gain exposure directly in front of consumers,” comments CEO of NexusEngage, Simon Ellson. “Opening an office is South Africa is a further credit to the NexusEngage concept. We plan to continue to grow internationally with a further six office openings planned this year. We look forward to working with our new colleagues in South Africa and feel confident they will help us further establish the NexusEngage brand into global markets.”

Niki Stein, commercial director of NexusEngage SA, said: “Working with Simon and his team has opened our eyes to the opportunities for brands on the high-street. We believe the NexusEngage concept will be one that has a massive disruptive impact on the South African media, advertising and marketing space. Its use of technology and empty retail space offers brands a huge opportunity, and one that will help support the growth of South Africa’s retail industry. We are delighted to be working wit the UK team, and look forward to launching out first campaign early 2015.”

For further information on NexusEngage SA, please email hello@NexusEngage.co.za or call +27 (0)21 487 9200.

—ENDS—

About NexusEngage:

NexusEngage is a new business that is part of the Retail Marketing Group of companies. Its core competency is to turn empty retail spaces into ‘Experiential Digital Pop-Up Windows’ and thereby drive awareness and ultimately footfall back to the shopping centre. Brands drive enormous presence and send customers to the nearest POS to purchase from traditional retailers that they know and trust. ROI is achieved through interactions, direct response and ultimately sales. Advertising reinvented.

NexusEngage was the winner of this years ‘Media’ award at the BCSC Opal Awards and has been shortlisted for digital marketing campaign of the year at the BT Retail Week Technology awards.

This was posted in Bdaily's Members' News section by Simon Ellson .