Member Article

Superdry rolls out connected shopping with One iota

Superdry, one of Britain’s fastest growing premium fashion retailers, has installed fully transactional in-store iPads in all of its UK stores with cloud-based multi-channel retail specialist, One iota.

Following a successful pilot managed and delivered by One iota last year, the retailer has since installed a further 250 iPads throughout its UK stores, with many of the devices rolled out in time for the key seasonal trading period over Christmas. As part of the installation, Superdry trained all staff on assisted selling to maximise in-store sales performance and advance overall retail sales for SuperGroup. Jon Wragg, eCommerce and Marketing Director at Superdry said;

“As part of our ongoing strategy we continue to drive multi-channel innovation to meet the needs of our customers by providing them with world-class shopping experiences. We wanted to develop an in-store solution to meet customers’ demands for our full range of products, whilst fulfilling our objective of joining up both online and in-store. One iota have proved to be the ideal partner for us – developing and implementing a fantastic in-store iPad solution which fully integrates with our existing business systems. The solution is now live across all our UK stores and has been very well received by our customers.”

The iPad-based solution comprises iPad minis which are integrated with Bluetooth Chip & PIN payments and carried around the store by Superdry’s sales assistants, enabling them to increase sales anywhere in-store. Shoppers are assisted in buying items which may be out of stock, or from the extended range lines now available in any store, for home delivery or collection at any of Superdry’s 86 UK stores.

Damian Hanson, One iota’s CEO commented: “Superdry is rapidly becoming an iconic global fashion brand and it’s fantastic to extend our working relationship. We’re delighted to be supporting them in their drive to increase sales in-store, with the introduction of our assisted selling solution which fully integrates with their existing business operations. 2014 saw a major trend of retailers and brands adopting in-store technology to bring online and digital shopping experiences into high street stores, and the ‘bricks and clicks’ trend is only going to grow in the year ahead.

This was posted in Bdaily's Members' News section by Damian Hanson .